Five projects, and what actually changed because of them.

Evolving the Xfinity App experience

Comcast · Xfinity

I led customer experience and product design strategy across the Xfinity digital ecosystem, helping teams turn complex customer needs into experiences that felt simple. Working with Product, Engineering, Research, and Business teams, I shaped product direction and kept multidisciplinary teams pointed at the same goal.

What I led

• Directed a five-person UX team in redesigning key Xfinity App experiences.
• Simplified the relationship between Xfinity Authenticator and the Xfinity App by rethinking information architecture and navigation.
• Built and mentored a high-performing UX team, strengthening design practice and a culture of collaboration.
• Partnered with executive stakeholders to introduce new capabilities aligned to long-term priorities.

Rebuilding Xfinity.com as a self-service destination

Comcast · Xfinity.com

I guided the vision and execution of Comcast's customer experience strategy — connecting user needs to business goals. Working with senior leaders and cross-functional teams, I helped turn Xfinity.com into a place customers could actually get things done, from support to purchase.

What I led

• Created a research-driven navigation strategy and a multi-year UX roadmap that simplified customer journeys.
• Helped unify Xfinity.com into a single self-service and digital commerce destination.
• Redesigned digital purchasing experiences for a platform serving millions of monthly visitors.
• Connected Product, Engineering, Marketing, and Business teams around shared customer outcomes.

One customer vision across ten product teams

Comcast

I focused on the full customer journey and where it broke down across Comcast's products and services. By bringing together teams that rarely talked to each other, I helped establish shared experience strategy, surface real pain points, and drive improvements in high-value parts of the business.

What I led

• Developed a three-year UX roadmap that aligned more than ten product organizations around one customer vision.
• Improved the customer move experience by finding service gaps and redesigning the process end to end.
• Used journey mapping and experience strategy to influence product decisions across the enterprise.
• Helped previously disconnected teams create more consistent, customer-centered solutions.

Xfinity Assistant and the road to 79% containment

Comcast · Conversational AI

I explored where product strategy meets AI, helping shape Comcast's conversational support. Working closely with engineering, I translated customer needs into AI-driven solutions, defined the product requirements, and supported the growth of Xfinity Assistant.

What I led

• Helped create Comcast's first AI-powered care experience, laying the foundation for Xfinity Assistant.
• Designed an autonomous AI support approach that reduced reliance on live customer service.
• Defined AI product scenarios, user stories, and experience requirements to improve conversational accuracy.
• Improved the Natural Language Processing behind the assistant's responses.
• Found new opportunities to expand automation and strengthen self-service.

Designing across web, mobile, and television

Comcast · HuffPost Live · education clients

Earlier in my career I designed digital experiences across web, mobile, and TV. Partnering with Product, Engineering, and Research, I turned customer insight into intuitive designs, prototypes, and production-ready work that supported major launches and lifted digital engagement.

What I led

• Designed and launched Comcast's first digital self-service app in 2015, modernizing customer support.
• Led UX across platforms and contributed to the Xfinity My Account app's success.
• Designed mobile, web, and television experiences for flagship products like Xfinity Stream and Xfinity Remote, plus streaming work for HuffPost Live.